Advertising

Branding, Marketing & Advertising Solutions

Advertising is a marketing tactic involving paying for space to promote
a product, service, or cause. The actual promotional messages are called
advertisements, or ads for short. The goal of advertising is to reach people
most likely to be willing to pay for a company’s products or services and
entice them to buy.

Earnest Dramatic helps businesses ‘Grow Better’ by expanding their customer base through winning edge processes.

As a branding and creative marketing company we work towards nurturing and enabling organisations to achieve strategic advantages and growth for their brands. We are passionate about bringing out the best in brands entrusted to our care.

Instilling growth by employing data-driven measurable metrics, supported by ideas, design andcommunication that profoundly connects to consumers at an emotional level.

Finding your ideal customers

When trying to zero in on the types of people who are more likely to need or want your goods or services, and be willing to shell out hard-earned cash for it, you might look at demographic characteristics, such as:

  • Gender
  • Age
  • Education level
  • Income level
  • Zip code

By more precisely defining who your target customer is, we can better choose advertising vehicles that will reach more of your target customers for less money.

Where to advertise

Traditional advertising outlets include newspapers, magazines, TV and radio stations.

Today, however, advertisements are placed nearly everywhere and anywhere,
including:

  • Roadside billboards
  • Sides of buildings
  • Websites
  • Electronic newsletters
  • Print newsletters
  • Inside bills
  • Product packaging
  • Restaurant placemats
  • Event bulletins
  • Store windows
  • The sides of cars and trucks
  • Subway car walls
  • Sporting arenas
  • YouTube videos

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